Category: News

  • 14
    Sep

    The Power of Model Home Merchandising

      Why should you invest in model home merchandising? To answer this question, I should first explain the terminology. Model home merchandising is interior design that targets specific consumer...

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  • 14
    Sep

    The Steps of Merchandising

    What services should you expect from a model home merchandiser? Although there will always be variances between merchandising firms, there are certain services in the industry that I believe...

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  • 14
    Sep

    Your Design Centers as Profit Centers

    Savvy builders know that options and upgrades can translate into big profits in the homebuilding industry. Your design centers (and model homes) can make-or-break your sales. The presentation of...

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  • 14
    Sep

    The Booming Senior Market

    Seniors are the most important market segment in the housing industry today, and with so many Baby Boomers entering this segment, the demographics are staggering. To capture this market,...

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  • 14
    Sep

    Targeting Your Buyer

      Your model home is your company’s best advertisement – but who are you selling to? Knowing your target market is the key to success in the homebuilding industry....

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  • 18
    Jul

    Concept Home 2012 Awarded Model Merchandising Excellence!

      Kay Green Design, in partnership with Centerline Homes, is proud to be recognized for excellence in Interior Merchandising, $750,000 to $1,000,000, at the 2012 Aurora Awards.  The Generation...

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  • 01
    Jan

    Sand Dollar 2012

      Kay Green Design is proud to partner with WCI Communities on the Ochid Model at Manchester Square.  This model was awarded the coveted Sand Dollar Award “Interior Design of the...

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  • 20
    Dec

    New KGD Model Merchandising Draws Big Sales for Minto Communities

      What builder wouldn’t love to have 16 sales within the first 2 months of their model home opening? That’s exactly what happened when Minto Communities in South Florida...

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  • 11
    Dec

    2011 Aurora Award Win! Best Interior Merchandising for a Model $300K-$500K

      Announcing this year’s Aurora winner, Capri model at Olympia. This home’s merchandising has sold 16 homes for the builder in 2 months! Designed with a stylish and sophisticated...

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  • 21
    Oct

    Designers For Finding a Cure!

    Kay Green Design staff was eager to wear pink to the office, in honor of the fight against breast cancer. – Kay Green Design supports Breast Cancer Awareness –...

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