Category: Articles

  • 15
    Apr

    Small Homes that Live Big

      Stumped on what to do about buyers who are looking for a home that comes with a tiny price but a McMansion look and feel? Enter stage right: the jewel...

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  • 08
    Oct

    Kay Green Design Featured in Central Florida Lifestyle Magazine!

      You can also see the article on the Central Florida Lifestyle Magazine’s web site

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  • 17
    Apr

    5 Ways To Create A Model Perfect Living Space

      Finishes Choosing great finishes really enhances the perceived value of the home and compliments the overall feel; they can be the most show stopping element in a home. The easiest place...

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  • 16
    Feb

    What’s Important to Today’s Multi-Generational Buyers?

    Today, multi-generational living is the new normal. Are we maximizing our homes to target this growing audience?  And what are their must haves? Kay Green Design and Schumacher Homes...

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  • 25
    Oct

    Merchandising Scenarios That Bring Buyers Back

    Big statements combine merchandising and interior architecture. Today’s most effective interior merchandising has more to do with collaboration than color palettes. Collaboration between merchandiser and architect during preliminary design...

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  • 14
    Sep

    Bathrooms for the 21st Century

      Since the invention of indoor plumbing, the bathroom has played an important, functional role in the home. But never before in history has this room been the destination...

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  • 14
    Sep

    The Steps of Merchandising

    What services should you expect from a model home merchandiser? Although there will always be variances between merchandising firms, there are certain services in the industry that I believe...

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  • 14
    Sep

    Your Design Centers as Profit Centers

    Savvy builders know that options and upgrades can translate into big profits in the homebuilding industry. Your design centers (and model homes) can make-or-break your sales. The presentation of...

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  • 14
    Sep

    The Booming Senior Market

    Seniors are the most important market segment in the housing industry today, and with so many Baby Boomers entering this segment, the demographics are staggering. To capture this market,...

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  • 14
    Sep

    Targeting Your Buyer

      Your model home is your company’s best advertisement – but who are you selling to? Knowing your target market is the key to success in the homebuilding industry....

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