Monthly Archives: September 2012

  • 14
    Sep

    Bathrooms for the 21st Century

      Since the invention of indoor plumbing, the bathroom has played an important, functional role in the home. But never before in history has this room been the destination...

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  • 14
    Sep

    The Power of Model Home Merchandising

      Why should you invest in model home merchandising? To answer this question, I should first explain the terminology. Model home merchandising is interior design that targets specific consumer...

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  • 14
    Sep

    The Steps of Merchandising

    What services should you expect from a model home merchandiser? Although there will always be variances between merchandising firms, there are certain services in the industry that I believe...

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  • 14
    Sep

    Your Design Centers as Profit Centers

    Savvy builders know that options and upgrades can translate into big profits in the homebuilding industry. Your design centers (and model homes) can make-or-break your sales. The presentation of...

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  • 14
    Sep

    The Booming Senior Market

    Seniors are the most important market segment in the housing industry today, and with so many Baby Boomers entering this segment, the demographics are staggering. To capture this market,...

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  • 14
    Sep

    Targeting Your Buyer

      Your model home is your company’s best advertisement – but who are you selling to? Knowing your target market is the key to success in the homebuilding industry....

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